Vintage Farm Jeep Ads

"...MANY JOBS..."
Kaiser-Willys Brochure KW-1706 - 1953
from Farm Jeeps on The CJ3B Page

Farm Jeep Ads and Brochures

We've collected several examples of ads featuring "Farm Jeeps" equipped with hydraulic implement lifts. Most of the advertising shows Monroe lifts, however the lower right-hand picture in the "Working Girl" ad features a Newgren. The Jeeps themselves in these ads are CJ-2As and CJ-3As, even though enthusiasts will tell you the official "Farm Jeep" was a CJ-3B. The 1951 "4-WHEEL-DRIVE FARM VEHICLES" ad featuring either CJ-2As or CJ-3As shows the marketing department had the “Farm Jeep” concept several years before the official model designation in 1953-54.

We are on the lookout for more "Farm Jeep" brochures and advertising (especially those ads featuring Newgren or Stratton lifts, or lifts in use on early CJ-5s), so let us know if you spot any for sale or that we can link to.

Thanks,
Barry and Evan

“Jeeps on the Farm”
Popular Mechanics – January 1942
from Larry E. Long - HOME OF THE JUNGLE AIR FORCE OF WW II

Our thanks to Larry found and submitted the earliest
promotional article for using the Jeep on the farm that we've seen.

“A NEW HYDRAULIC-CONTROL LIFT”
Country Gentleman – March 1948

“Nebraska Tractor Test”
Country Gentleman – April 1950

"4-WHEEL-DRIVE FARM VEHICLES"
Farm Journal – April 1951

“The ‘JEEP’ is a Working Girl!”
pre 1953

"FARM JEEP VERSATILITY"
Kaiser-Willys Brochure KW-1706 - 1953
from Farm Jeeps on The CJ3B Page

"HYDRO-IMPLEMENT LIFT"
Stratton Brochure ILJ-60 - approx. 1960

NOTE: There is an excellent page on general Willys Jeep Advertising over at The CJ2A Page.