‘Jeep’ in Conservation

In 1935, Congress directed the Secretary of Agriculture to establish the Soil Conservation Service (SCS) as a permanent agency in the USDA. In 1994, Congress changed SCS’s name to the Natural Resources Conservation Service (NRCS). In 1948, Willys was demonstrating how the Jeep could be a tool for implementing soil conservation practices. A booklet detailing one event was published and is reproduced here. It showcases a joint effort by federal and state agencies, using the Willys Jeep, to transform a 300 acre farm in Ohio in a period of just a couple of days. (images courtesy of eWillys)