If you answered “At your local Willys dealership,” you would be only partially correct. You might also say at the local farm, implement, or feed store. Willys had dealerships within non-automotive establishments. This fact is part of a much larger story about the challenges of selling this new technology, and we are just beginning a long-term research project on the subject.
While this might not sound exciting, how we got involved in this venture is very much part of a real-life mystery. Check out Central Willys.
Meanwhile, back at the ranch.
We have undertaken a major project, connected to the 80th anniversary of the introduction of the Love/Newgren lift. If marketing research doesn’t sound exciting we guarentee that whats coming will be.
FJ