In 2016, John Ittel found and restored a Farm-Aid lift as reported in the eWillys article below. Thanks to Dave@eWillys for the following bit of history.
http://www.ewillys.com/2016/03/29/farm-aid-hydraulic-lift/
http://www.ewillys.com/2012/12/01/farm-aid-implement-company-from-norwalk-ca/
John also found that Campbell Films “The Incredible Farm Jeep” DVD contained a short Farm-Aid promotional film. We have annotated this film and in the process learned much more about the lift.
https://www.farmjeep.com/farm-aid-movie-the-jeep-in-action
We also found a national magazine ad that showed a Farm-Aid lift. We believe Transport Motor Company (TMC), the West Coast’s largest Willys distributor, was selling the Farm-Aid lift along with its TMC brand lift. As you will see, TMC had started a national sells program.